Just as you would survey a landscape for the perfect shot, this audit gives us sense of “what we have to work with.”
Just as you would survey a landscape for the perfect shot, this audit gives us sense of “what we have to work with.” We review your existing brand from your overall design, social media accounts, voice, brand character to your rivals.
In two X hour zoom meetings, we’ll look through a new lens to uncover all of your current challenges to discuss the next steps in achieving your future goals.
You must form a clear picture of who you are if you wish to transmit an idea successfully. Enter “The Brand Soul.”
The Brand Soul process is an in-depth workshop designed to get down to the core of your Brand. What is your purpose beyond making money? What do you hope to inspire in the lives of others? What is the message you’re trying to send?
This intensive collaboration workshop is designed to help you get clear about your brand’s culture and values through an illuminating sequence of exercises. After which, all findings are organized into one concise document that you can use to create clear messages for all your future brand engagements.
We’ll dig deep to uncover your:
With the Brand Soul we focus on the internal, with the Focus workshops it’s all about the external. Getting a sharp picture of who your ideal audience is, who your rivals are and what makes you unique. This will help focus your messages therefore you can outshine the competition.
These workshops focus on three main themes:
This full package of intensive collaborative workshops focuses on humanizing your brand. Through deep studies grounded in psychology we develop your brand’s character and story to align with your ideal tribe.
We must remember that in building your story, the hero is your audience. And while you may not be the hero, we will position your brand as their guide becoming the Yoda to their Luke Skywalker.
Here is what the Full Expression Package includes:
